# Gizalab

> A Digital CX Agency based in Indonesia refining every touchpoint, bridging the gap between raw insights and seamless digital execution to scale business growth.

Let's Refine Your Customer Experience. Strategic CX Design | Research Driven Insights | Digital Transformation

## Sitemaps
- [XML Sitemap](https://gizalab.co/sitemap.xml): Contains all public & indexable URLs for this website.

## [/] Home (https://gizalab.co/)
**The Hub of Digital CX Transformation**
- **Core Mission:** Sustainable Business Growth is driven by Customer Satisfaction, achieved at the intersection of deep insights and seamless digital experiences.
- **Track Record:** 8+ years of experience, 100+ digital CX projects executed, and a global footprint across 5+ countries.
- **Clients:** Trusted by cross-industry leaders including Bank BRI, Bank Raya, BNI, Telkom Indonesia, Sayurbox, BTPN Syariah, and Eiger.

## [/about] About Us (https://gizalab.co/about)
**Culture, Principles, and the CX Impact Cycle**
Operating under the legal entity PT. Laluasa Cipta Asia, Gizalab is powered by a high-capability creative force of dedicated professionals.
- **Insight-Driven:** Understanding business needs deeply before execution.
- **Intentional:** Guided by rigorous creative frameworks and methodologies.
- **Collaborative:** Co-creation with clients and communities.
- **Agile:** Adapting to the fast-changing dynamics of modern industries.

## [/services] Services (https://gizalab.co/services)
**Comprehensive End-to-End CX Solutions**
1. **CX Strategy & Design:**
   - Customer Evaluative Research
   - Customer Journey Mapping
   - Co-Creation Workshops
   - Services Design Workshops
2. **Digital Execution & Growth:**
   - Digital Product Design
   - Digital Transformation Strategy
   - Digital Touchpoint Development
   - Community Experience (via Komunihub)

## [/works] Works & Case Studies (https://gizalab.co/works)
**Selected Featured Impact**
- **Bank BRI:** Established Enterprise-Wide Design Governance, scaling the design team with 25+ embedded specialists across a 40+ application ecosystem. Defined a comprehensive Tone of Voice across digital products.
- **Bank Raya:** Delivered insight-driven impact through foundational MVP design, CX Monitoring (NPS/CSAT), and strategic UX writing to build user trust.
- **BNI:** Empowered decisive executive strategy by designing a Unified BNI Financial Dashboard.
- **Sayurbox:** Accelerated growth by designing an intuitive instant delivery digital experience and a powerful referral program.
- **RPX:** Created a seamless omni-channel logistics experience bridging physical outlets with digital tracking.
- **Eiger:** Optimized operational CX via Omnichannel Order Management improvement and in-store app prototyping.
- **BTPN Syariah:** Initiated an effective UI/UX Design System through specialized corporate talent development training.
- **Kalevon & Nexus Lubricant:** Built robust digital foundations, brand strategies, and websites for scalable global presence.
- **Public & Community Sector:** Amplified policy influence for PYC Data Center, rebranded Digiverse for the B2G market, and created the sold-out "Soulstice" wellness brand.

## Ecosystem & Hubs (Strategic Extensions)
- **Langgeng Group:** A creative holding company that sparks ideas into enduring brands and products, stewarding long-term growth.
- **Komunihub:** A strategic community management partner for brands, featuring Komunihub Media, Academy, and Advisory to drive trust-based engagement.

## [/contacts] Contact & Leadership (https://gizalab.co/contacts)
**Direct Channels**
- **Email**: [info@gizalab.co](mailto:info@gizalab.co)
- **Phone / WhatsApp**: +62 813-3991-9984
- **Headquarters**: Menara Palma Lantai 22 Unit 22-06. Jl. H.R. Rasuna Said, Jakarta Selatan, Indonesia.

**Leadership Team**
- **Bayu Ferdian** – Chief Executive Officer
- **Ryan Pratama** – Head of Creative Operation

**Social Media Ecosystem**
Stay updated on our latest creative innovations, corporate training events, and digital CX thought leadership:
- **LinkedIn**: [Gizalab (PT. Laluasa Cipta Asia)](https://linkedin.com/company/gizalab) - *Recommended for quick response*
- **Instagram**: [@gizalab](https://instagram.com/gizalab)
- **Medium**: [Gizalab Publications](https://medium.com/inside-the-lab)