The Background

Amaan is a sharia-compliant digital platform focused on helping millions of women micro-entrepreneurs in Indonesia. Amaan provides financial and non-financial services to realize this big dream in one sharia digital platform.

Financial services include financing and savings to support businesses with sharia principles. Non-financial services include self-development through training and learning programs for competency and religion.

The Challenge

Struggle for this corporate website is that when it was built, there was no sharpening.
The website was not aligned with the desired branding.
It’s not obvious that this is a startup backed by prominent people in Financial Service.
Need help to simplify the Content Management System.

Scope

Our task was to create a responsive and optimized website for Amaan, incorporating Google Analytics and implementing SEO best practices to ensure that the site would rank well in search results.

Amaan’s Website Optimization

Amaan needs a website for the purpose of Communication (Public Relations) as a primary need, and also a place to share content in the form of blogs (articles, video displays, etc.). In addition, the purpose of the website is to add credibility and brand presence online. Then, the target audience of this website is Potential Investors, Press/Journalists, Employee Candidates/Job Seekers, and Agent Candidates.

The Target User of the Amaan Application/Platform is female customers who have micro businesses and housewives. Therefore, Amaan also needs to create a CMS that is easy to use.