Scaling Design Across 40+ BRI Products for Digital Growth
Scaling Design Across 40+ BRI Products for Digital Growth
UI/UX Design
Creative Team Building
Client
Bank Rakyat Indonesia (BRI)
Industry
Finance, Banking
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Background
Enabling Design Operations Across a Large-Scale Digital Ecosystem
BRI partnered with Gizalab to strengthen its design capability and operational structure as the bank accelerated digital innovation across a complex portfolio of more than 40 products, spanning retail, B2B, and internal platforms.
BRI partnered with Gizalab to strengthen its design capability and operational structure as the bank accelerated digital innovation across a complex portfolio of more than 40 products, spanning retail, B2B, and internal platforms.
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Challenge
When Product Ambition Outpaces Team Capacity
As demand for new features and improvements increased, design became a bottleneck. Limited team capacity, fragmented request channels, and the absence of a centralized workflow created invisible workloads, uneven distribution, and slowed execution across products.
As demand for new features and improvements increased, design became a bottleneck. Limited team capacity, fragmented request channels, and the absence of a centralized workflow created invisible workloads, uneven distribution, and slowed execution across products.
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Our Solution
Scaling Design Through System, Talent, and Clarity
Gizalab acted as a Creative Enabler by embedding designers and researchers while establishing a structured Design Ops framework. We helped BRI scale execution without sacrificing visibility, quality, or team health, turning design into a reliable delivery engine rather than a constraint.
Gizalab acted as a Creative Enabler by embedding designers and researchers while establishing a structured Design Ops framework. We helped BRI scale execution without sacrificing visibility, quality, or team health, turning design into a reliable delivery engine rather than a constraint.
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What We Delivered
Operational Enablement at Enterprise Scale
We supported design delivery across 40+ digital products by deploying dedicated squads, standardizing workflows, and introducing a centralized system to track capacity, priorities, and progress. Dual workstreams were established to balance day-to-day execution and long-term exploration.
We supported design delivery across 40+ digital products by deploying dedicated squads, standardizing workflows, and introducing a centralized system to track capacity, priorities, and progress. Dual workstreams were established to balance day-to-day execution and long-term exploration.
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Milestones
From Bottleneck to Scalable System
Design operations evolved from ad-hoc execution into a structured, visible, and scalable system that enabled faster delivery, clearer ownership, and healthier workloads across teams.
Design operations evolved from ad-hoc execution into a structured, visible, and scalable system that enabled faster delivery, clearer ownership, and healthier workloads across teams.
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Lesson Learned
You Can’t Scale Products Without Scaling the System Behind Them
Sustainable innovation requires more than additional manpower. Clear workflows, capacity visibility, and intentional team structure are what turn design from a bottleneck into a business driver.
Sustainable innovation requires more than additional manpower. Clear workflows, capacity visibility, and intentional team structure are what turn design from a bottleneck into a business driver.
Ready to enable your next idea?
Ready to enable your next idea?
Ready to enable your next idea?
