Accelerating UX & Strategy for Bank Raya's Core Products to Secure Market Competitiveness
UI/UX Design
User Research
Client
Bank Raya
Industry
Finance, Banking
As a long-time creative partner, we accelerate design and research capacity to secure Bank Raya's competitive position by delivering comprehensive experience enhancements across Savings, Lending, and Business products.
/ Background
Understanding Needs To Sustain Market Competitiveness
Our partnership began at a critical turning point: helping Bank Raya transition from its former identity as BRI Agro into a new digital brand. We were the first external team commissioned to design their core digital application and build the foundational design infrastructure, establishing the workflow, design system, and Tone of Voice (TOV) alongside the internal Raya team.
Today, Bank Raya is focused on continually improving services to meet customer expectations and maintain its competitive edge in the digital banking industry. With growth in customer numbers and transactions in 2024, the company is strategically focused on supporting the development of UMKM (Micro and Small Business) banking needs.
This commitment requires delivering an exceptional customer experience marked by high inclusivity and ease. Our established relationship positioned Gizalab as a vital long-time creative partner, essential for ensuring consistent quality and accelerating feature execution across their Pinang and Raya App product portfolios.
Our partnership began at a critical turning point: helping Bank Raya transition from its former identity as BRI Agro into a new digital brand. We were the first external team commissioned to design their core digital application and build the foundational design infrastructure, establishing the workflow, design system, and Tone of Voice (TOV) alongside the internal Raya team.
Today, Bank Raya is focused on continually improving services to meet customer expectations and maintain its competitive edge in the digital banking industry. With growth in customer numbers and transactions in 2024, the company is strategically focused on supporting the development of UMKM (Micro and Small Business) banking needs.
This commitment requires delivering an exceptional customer experience marked by high inclusivity and ease. Our established relationship positioned Gizalab as a vital long-time creative partner, essential for ensuring consistent quality and accelerating feature execution across their Pinang and Raya App product portfolios.
/ Challenge
Addressing Complexity To Ensure Easy Customer Access
Bank Raya requires strategic guidance to address several complex demands:
Strategy Formulation: The need to understand customer needs and industry trends to formulate product strategy for savings and lending.
UX Elevation: Providing banking services that deliver ease, security, and convenience to customers.
Customization for Partners: Lending products, such as Pinang, require design adjustments to suit the customers of external partners.
Business Tools Support: Enhancements are critical for complex products like Saku Bisnis and the Business payment and payroll system (CMS).
Bank Raya requires strategic guidance to address several complex demands:
Strategy Formulation: The need to understand customer needs and industry trends to formulate product strategy for savings and lending.
UX Elevation: Providing banking services that deliver ease, security, and convenience to customers.
Customization for Partners: Lending products, such as Pinang, require design adjustments to suit the customers of external partners.
Business Tools Support: Enhancements are critical for complex products like Saku Bisnis and the Business payment and payroll system (CMS).
/ Our Solution
Executing Strategic Initiative To Deliver Customer-Centric Products
As professional UI/UX consultants and long-time Creative Enabler, we execute the Customer Experience Design project using the Agile methodology, focusing on the following strategic deliverables:
1. Defining Strategy To Formulate The Right Product Roadmap
We collaborate with Bank Raya stakeholders to formulate product strategy based on customer needs, industry trends, and company vision.
TOR Scope Example: Developing solutions for customer needs like auto budgeting and reviewing income and expenses.
2. Developing Design Systems To Deliver Consistent Experience
We manage the design system and guidelines and create visual components, illustrations, and prototypes.
We also develop clear copywriting and usage guides that align with the Raya tone of voice.
3. Validating Design Strategy To Ensure User Needs Are Met
We systematically perform user experience research (such as usability testing and interviews) to validate the design and strategy.
The project involves executing the full scope of work, including implementing improvements based on evaluation and feedback.
As professional UI/UX consultants and long-time Creative Enabler, we execute the Customer Experience Design project using the Agile methodology, focusing on the following strategic deliverables:
1. Defining Strategy To Formulate The Right Product Roadmap
We collaborate with Bank Raya stakeholders to formulate product strategy based on customer needs, industry trends, and company vision.
TOR Scope Example: Developing solutions for customer needs like auto budgeting and reviewing income and expenses.
2. Developing Design Systems To Deliver Consistent Experience
We manage the design system and guidelines and create visual components, illustrations, and prototypes.
We also develop clear copywriting and usage guides that align with the Raya tone of voice.
3. Validating Design Strategy To Ensure User Needs Are Met
We systematically perform user experience research (such as usability testing and interviews) to validate the design and strategy.
The project involves executing the full scope of work, including implementing improvements based on evaluation and feedback.
Proof of Scope
Design System (Insert Visual Work)
Built the foundational framework for unified brand consistency across all products.
Revamp On Boarding - Raya Saving (Insert Visual Work)
Optimized the crucial first user journey to boost savings activation rates.
Login Page Dashboard Value Chain/ Enhancement Dashboard Pencairan & Penurunan (Insert Visual Work)
Designed the secure experience for complex B2B dashboard partners.
Animated Coin & Dompet
Created micro-interactions to enhance the user experience in the lending product renewal process.
Loyalty Rewards (Badges)
Designed gamified elements to drive user retention and activity within the application.
Lockscreen (Idul Adha / 17 Agustus / HUT Raya)
Produced seasonal and promotional assets to support brand marketing campaigns and user engagement.
Design System (Insert Visual Work)
Built the foundational framework for unified brand consistency across all products.
Revamp On Boarding - Raya Saving (Insert Visual Work)
Optimized the crucial first user journey to boost savings activation rates.
Login Page Dashboard Value Chain/ Enhancement Dashboard Pencairan & Penurunan (Insert Visual Work)
Designed the secure experience for complex B2B dashboard partners.
Animated Coin & Dompet
Created micro-interactions to enhance the user experience in the lending product renewal process.
Loyalty Rewards (Badges)
Designed gamified elements to drive user retention and activity within the application.
Lockscreen (Idul Adha / 17 Agustus / HUT Raya)
Produced seasonal and promotional assets to support brand marketing campaigns and user engagement.
/ Impact & Expected Outcome
Delivering Best Experience To Strengthen Market Position
The overall goal is for Bank Raya customers to receive the best banking experience from any access point.
Competitive Edge: Strengthening Bank Raya's position and ensuring products remain competitive.
Customer Experience: Providing services that deliver the promised ease, security, and convenience.
Strategic Partnership: Integrating services to support the development and continued success of UMKM businesses.
Testimonial
“Personally seneng banget sih kerja bareng kalian, karena design maturitynya udah okee, jadi ga butuh banyak effort lagi, tinggal jelasin projectnya aja.”
— FARHAD ALAYDRUS, VP Digital Product, Bank Raya
Let's Collaborate
Scaling is tough. We can help enable seamless growth for your creative digital division.
Ready to turn your design team into a strategic asset? Whether you need a full squad to manage a complex portfolio or a strategic partner to streamline your workflow, let’s discuss your challenges!
Send us a message to: info@gizalab.co
The overall goal is for Bank Raya customers to receive the best banking experience from any access point.
Competitive Edge: Strengthening Bank Raya's position and ensuring products remain competitive.
Customer Experience: Providing services that deliver the promised ease, security, and convenience.
Strategic Partnership: Integrating services to support the development and continued success of UMKM businesses.
Testimonial
“Personally seneng banget sih kerja bareng kalian, karena design maturitynya udah okee, jadi ga butuh banyak effort lagi, tinggal jelasin projectnya aja.”
— FARHAD ALAYDRUS, VP Digital Product, Bank Raya
Let's Collaborate
Scaling is tough. We can help enable seamless growth for your creative digital division.
Ready to turn your design team into a strategic asset? Whether you need a full squad to manage a complex portfolio or a strategic partner to streamline your workflow, let’s discuss your challenges!
Send us a message to: info@gizalab.co
Ready to enable your next idea?
Ready to enable your next idea?
Ready to enable your next idea?
