Delivering Insight-Driven Impact for Bank Raya
INdustry
Finance
Client
Bank Raya
/ Background
We defined Bank RAYA's digital future by grounding their transformative user experience in deep discovery research and strategic design.
/ Services
UI/UX Design
User Research
/ Background
Lack of versatility: Traditional sports apparel often lacks the versatility to seamlessly transition from workouts to everyday life.
Uninspiring aesthetics: Many sports fashion options can feel generic or uninspiring, failing to reflect individual style.
Limited comfort and functionality: Some sports apparel compromises comfort or functionality in favor of style, hindering performance.
/ Challenge
/ Solution
/ Conclusion
