How We Built a 50-Person Design Team for BRI in Weeks, Not Years
INdustry
Finance
Client
BRI
/ Background
We scaled Bank BRI's design team with 25+ embedded specialists, delivering end-to-end design for their entire 40+ application ecosystem.
/ Services
UI/UX Design
Creative Team Building
/ Background
A breakdown into our ‘Creative Enabler’ model for scaling enterprise design by focusing on people and business growth.
As BRI, Indonesia's largest bank, expanded its digital roadmap to encompass dozens of products, its design organization faced a critical inflection point. The ambition for rapid, portfolio-wide innovation was impeded by significant operational friction.
/ Challenge
The root cause is a failure to invest in the human and operational systems that enable people to do their best work. BRI recognized these potential pitfalls. The mandate was not just to scale headcount, but to build a sustainable system for talent development that would fuel, not stall, their transformation.
/ Solution
Engineering a Human-Centered Operating System
Our "Creative Enabler" model is engineered on the principle that measurable people growth directly drives business growth. To address BRI's challenges, our approach was one of surgical intervention, augmenting their existing framework rather than demanding a disruptive overhaul.
Measuring Performance: The REACH Metrics Framework
We utilized the REACH Metrics Framework to provide objective proof of our model's impact.
R - Results: Improved product experience and quality.
E - Efficiency: Increased focus on high-value work by designers.
A - Ability: Measurable growth in team skills and knowledge.
C - Clarity: A shared understanding of design's value and purpose.
H - Health: Higher satisfaction and fulfillment among team members.
/ Conclusion
A New Model for Enterprise Design
The success of our partnership with BRI validates our core belief: the most effective way to scale design capability is to build a human-centric system. By investing systematically in enabling people, we enabled massive business growth for our client.
If you're a leader facing a similar scaling challenge, we’d love to have a strategic conversation. Learn more about our Creative Enabler model or reach out to us at info@gizalab.co
