Exploring a New Market and Shaping Bank Raya’s MVP Experience
UI/UX Design
User Research
Client
Bank Raya
Industry
Finance, Banking
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Project Overview
Building a Digital Foundation for a New Market Direction
As part of its strategic transformation, Bank Raya set out to better understand a new market focus and shape a digital banking experience aligned with evolving user expectations. Gizalab partnered with Bank Raya to support this shift through early-stage research and MVP design, ensuring the product was built on real user understanding from the start.
As part of its strategic transformation, Bank Raya set out to better understand a new market focus and shape a digital banking experience aligned with evolving user expectations. Gizalab partnered with Bank Raya to support this shift through early-stage research and MVP design, ensuring the product was built on real user understanding from the start.
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Challenge
Designing for a Market That Was Still Being Defined
With a new direction in place, Bank Raya faced uncertainty around who their future users were, what they valued, and how a digital banking experience should serve them. Internal teams needed external expertise to validate assumptions, uncover real behaviors, and reduce the risk of building the wrong solution too early.
With a new direction in place, Bank Raya faced uncertainty around who their future users were, what they valued, and how a digital banking experience should serve them. Internal teams needed external expertise to validate assumptions, uncover real behaviors, and reduce the risk of building the wrong solution too early.
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Our Solution
Grounding Product Decisions in Real User Insight
We conducted qualitative and generative user research to explore the new target market and uncover patterns in needs, motivations, and pain points. These insights became the foundation for designing a focused MVP, translating research findings into a practical, testable digital experience.
We conducted qualitative and generative user research to explore the new target market and uncover patterns in needs, motivations, and pain points. These insights became the foundation for designing a focused MVP, translating research findings into a practical, testable digital experience.
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What We Delivered
From Insight to a MVP Product Experience
The research process resulted in structured artifacts that helped Bank Raya align stakeholders and move forward with clarity. We produced user personas to represent core user profiles, usability testing reports with actionable recommendations, and a complete MVP design that served as a solid base for further development.
The research process resulted in structured artifacts that helped Bank Raya align stakeholders and move forward with clarity. We produced user personas to represent core user profiles, usability testing reports with actionable recommendations, and a complete MVP design that served as a solid base for further development.
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Lesson Learned
Early Clarity Enables Better Long-Term Decisions
Starting with deep user understanding allowed Bank Raya to approach product development with greater confidence. By validating ideas early and designing with intention, the team reduced uncertainty and built a stronger foundation for future iterations.
Starting with deep user understanding allowed Bank Raya to approach product development with greater confidence. By validating ideas early and designing with intention, the team reduced uncertainty and built a stronger foundation for future iterations.
Like what we create? Let's talk and enable your next creation.
Like what we create? Let's enable your next creation.
Like what we create? Let's enable your next creation.
